AI Disclosure & Transparency Statement

1. Client Testimonials & Privacy Protection

We value every client who shares their experience with Merchant True. However, protecting our clients' financial privacy is our top priority.

Here is how we handle testimonials:

• AI-Assisted Anonymization: In some cases, we use AI tools to rewrite or paraphrase client testimonials to remove identifying details such as business names, locations, processing volumes, or other information that could identify a client — while preserving the authentic nature of their experience and results.
• Direct Permission for Real Testimonials: In cases where a client has given us explicit written or verbal permission, we may feature their real testimony in video, audio, or text format without modification.
• No Fabricated Testimonials: We do not fabricate, invent, or manufacture testimonials. All testimonials — whether anonymized or attributed — are based on real client experiences.

If you are a client and have questions about how your testimony is used, contact us at contact@merchanttrue.com.

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2. Marketing & Content Creation

We use AI tools to assist in the creation of marketing materials including:

• Social media captions and posts
• Email marketing copy
• Website copy and headlines
• Graphic design and visual content
• Video scripts and outlines

AI assists our team in drafting and refining content. All published content is reviewed, approved, and stands behind by the Merchant True team. We are responsible for everything we publish.

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3. Business Automation & AI Agents

We use AI agents and automation tools to run our business operations efficiently, including:

• Lead Management: Automating the intake, organization, and follow-up of client inquiries
• Document Processing: Assisting in the initial review and categorization of uploaded merchant statements
• Scheduling & Communications: Automating appointment reminders and follow-up communications
• Internal Operations: Using AI agents to manage workflows, tasks, and business processes to operate efficiently and profitably
• Customer Support: AI-assisted responses for common questions before routing to a human team member

Our use of AI in operations allows us to provide faster, more consistent service to every client — without sacrificing the human judgment that our analysis and consulting requires.

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4. What AI Does NOT Do at Merchant True

We want to be equally clear about what AI does not do:

• AI does not make final consulting recommendations. All merchant statement analysis and savings recommendations are reviewed and delivered by a human Merchant True team member.
• AI does not access or store your financial documents beyond what is necessary for the service you requested.
• AI does not make decisions about which processor to refer you to. Those decisions are made by our team based on your specific situation.

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5. Our Commitment to Transparency

The use of AI in business is growing rapidly. We believe the right approach is to be open about it rather than hide it. We are committed to:

• Updating this page as our use of AI evolves
• Never using AI in ways that deceive or mislead our clients or audience
• Maintaining human oversight on all client-facing decisions
• Protecting your privacy whether AI is involved or not

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6. Questions About Our AI Use

If you have questions, concerns, or feedback about how Merchant True uses artificial intelligence, we welcome the conversation.

Merchant True LLC
Email: contact@merchanttrue.com
Website: merchanttrue.com
State of Formation: Texas

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Merchant True LLC is committed to being a trustworthy, transparent, and client-first company. We will always tell you the truth — about your processing fees and about how we operate.