Privacy Policy
Effective Date: March 27, 2026 · Last Updated: March 27, 2026
Merchant True LLC ("Merchant True," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at merchanttrue.com and use our services.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
1. Information We Collect
Information You Provide Directly:
- Name and email address when you submit our contact or audit request form
- Business name (optional)
- Merchant statements or financial documents you voluntarily upload for review
- Information you share during scheduled consultations
Information Collected Automatically:
- IP address and browser type
- Pages visited and time spent on our site
- Referring URLs
- Device and operating system information
We use standard analytics tools to collect this data to improve our website and services.
2. How We Use Your Information
We use the information we collect to:
- Review and analyze your merchant statements as requested
- Contact you with findings, recommendations, and follow-ups
- Connect you with vetted payment processing partners (only with your consent)
- Send service-related communications
- Improve our website, content, and services
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. How We Store Your Information
Your uploaded merchant statements and personal data are stored securely using Supabase, a cloud database platform with industry-standard encryption. Files are stored with restricted access and are only accessible by authorized Merchant True personnel.
We retain your data for as long as necessary to provide our services or as required by law. You may request deletion of your data at any time by contacting us at contact@merchanttrue.com.
4. Sharing Your Information
We may share your information with:
- Service Providers: Third-party vendors who assist us in operating our website and delivering services (such as cloud storage and email providers), bound by confidentiality agreements
- Vetted Payment Processors: Only with your explicit consent, when you request a referral
- Legal Authorities: When required by law, court order, or governmental authority
We never share your merchant statements or financial data without your explicit permission.
5. Cookies
Our website uses cookies to enhance your browsing experience. You may disable cookies through your browser settings, though some features of the site may not function properly as a result.
6. Third-Party Links
Our website may contain links to third-party websites including YouTube, Calendly, and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
7. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications
To exercise any of these rights, contact us at contact@merchanttrue.com.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last Updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy, please contact us:
Merchant True LLC
Email: contact@merchanttrue.com
Website: merchanttrue.com
State of Formation: Texas